The stylized, iconic nature of our logo is purposeful: it's meant to guide the interpretation symbolically, with a balance of familiar form and relative abstraction.
In the simplest terms, you "get it" when you see it. But what
you get depends on what you see, and different people see different things.
Most see a bridge. A bridge allows passage across gaps or barriers. It can
also be a bridge of understanding. The Partnership, like a bridge, is
characterized both by strength and flexibility. It serves as a bridge that
draws ignorance closer to knowledge, isolation toward inclusion.
Some see human figures reaching out to and
touching one another. It is about people drawn together by and for a
common cause, for the good of humanity. The Partners are diverse individuals and organizations, reaching out and making
contact with one another to bridge gaps in information and services for people
with cancer, their loved ones, and those who can help them.
The bridge is also viewed as a continuum of care that spans the horizon of cancer.
The towers of the bridge are the elements in the continuum--prevention, early detection, treatment, survivorship, and palliative and
hospice care. The bridge serves as a conduit for new ideas and innovative
approaches--a platform upon which a cure is sought and solutions are formulated.
Our logo is each of the these things and all of these things, because it
serves as a metaphor for the Connecticut Cancer Partnership, its constituent
partners, and comprehensive cancer control, itself.
We hope that what you see also makes you feel. Unified. Collaborative. Authoritative. Inclusive.
Connecticut Cancer Partnership
538 Preston Avenue, P.O. Box 1004,
Meriden, CT 06450-1004
Phone 203-379-4860 Fax 203-379-5060
The Connecticut Cancer Partnership does not support or endorse any commercial
providers of materials or services,
and therefore does not accept advertising for or links to such providers
on this web site.
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